About Nine Food Events
At Nine Food Events we create unforgettable experiences that leave lasting memories. We produce some of Australia’s most loved, premium food festivals – Good Food Month presented by Citi and the Night Noodle Markets.
Good Food Month was established in Sydney in 1998, and now takes place in Canberra, Perth, Melbourne, Brisbane & Sydney each year..
Nine Food Events attract 1 million attendees each year through specially curated dining experiences comprising award-winning chefs; balancing classically trained culinary legends with innovative, culturally trending stallholders. Each event we produce is about delighting, inspiring and transporting our audiences out of their everyday through world class dining experiences.
The Senior Marketing Manager will lead the strategy and implementation of all marketing and brand campaigns throughout the year, and will be responsible for driving Good Food Month ticket revenue, registration and attendance for the Night Noodle Markets, plus achieving all commercial partners’ contracted benefits and KPIs.
This role will be based predominantly at Nine’s Head Office in North Sydney. With some travel and flexibility.
If you’re a food-loving, professional digital marketer wanting an exciting new challenge, this is the perfect role for you to develop your career and take established brands to a new level.
Key responsibilities will include but are not limited to;
Marketing budget management and forecasting
Ability to create, negotiate and manage strategic media partnerships
Developing the advertising strategy within both the Nine network and externally
Leading the team to optimising social media strategy
Overseeing regular eDM communications, managing customer journeys and implementation of automations for UX
Audience acquisition optimisation
PR management and optimisation
Digital agency management and optimisation
Developing design and creative briefs
Solid understanding of each partner’s objectives and KPIs
Understanding of the target demographic and ensuring the marketing campaign is optimized to drive ticket sales and event attendance, within budget and on time
Build strong working relationships with all internal departments – operations, event manager(s), sponsorship, editorial and advertising.
Managing a small team of both employees and external contractors/agencies with a focus on individuals career progression, work life balance and enjoyment of role.
Managing Marketing reporting post event and annually.
Complying with ACMA, APP and also other relevant legally bound policies at all times
Managing crisis communications with the Senior Leadership Team and having understanding of the OH&S policies and procedures around Events.
Leading the broader Food Events team with the Senior Leadership Team with an inclusive and positive attitude to assist in building and developing the broader team.
Desired Skills and Experience:
Min. 5 years marketing experience in a similar role
Strong organizational and prioritization skills are a must, with the ability to effectively manage competing priorities and agility to work with tight deadlines
Internal and external stakeholder management
Salesforce Marketing Cloud, MailChimp & Campaign Monitor experience
Wordpress experience & a thorough understanding of best practice SEO
Google Analytics experience, including setting up Goals & Ecommerce, and Dashboard reporting
AdWords experience – setting up, optimising and reporting
Competent experience with creating social content, scheduling & reporting
Events & sponsorship marketing experience
Solid understanding of the Australian media landscape including Nine and non-Nine publishers
Proven project management skills, from inception to execution
Ability to work autonomously and with flexibility – this role will require some after hours work including evenings, weekend and interstate work, when events are live.
Successful management skills and track record leading and growing a marketing team
Strong team work ethic and ability to work flexibly cross teams
Content creation skills
Industry and stakeholder relationships in Hospitality, PR, Marketing and Sponsorship
We embrace all aspects of diversity & inclusion and are committed to creating a workplace which reflects the incredibly diverse customers, audiences and communities we serve.
Please Note: Unrestricted Australian working rights are required for this position. Only Australian Citizens / PR Holders may apply.
Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.